In this role, you will manages program specific marketing budgets by managing and working with budget management for the assigned lifecycle marketing initiatives that support the strategies and programs that drive the member marketing business.
The Sr. Category Marketing Manager role is a general management position focused on growth and profitability of product categories in food service. Primary responsibility is to develop, implement, and execute the product category strategies to achieve the objectives of the company's annual and long range business plan.
In this role, you will assist in development of long and short - term category strategies and tactics; executing tactics in support of the short and long term strategies that drive category volume and profit growth.
In this role, you will be responsible for oversight of shopper marketing analysis by tracking agreed upon to optimize ROI of shopper plans annually and utilize post program analytics to improve programs and tactics.
The right person for this role has a diverse marketing background in durable goods, with direct work experience developing/supporting marketing strategies, implementation, creative, digital marketing and content development.