In this role, you will oversee the measurement of tests, extracting meaningful, actionable insights & ensure accurate and timely communication of results and findings across multiple levels and areas of the company.
In this role, you will provide feedback to the Marketing Team on effectiveness of marketing programs and provide recommendations for improvement, to promote the development of stronger corporate sales and marketing initiatives
In this role, you will develop and Execute marketing strategies that increase brand preference within the channel. Includes traditional and digital media, new product launches, retail/co-op advertising, promotions, pricing, sales team and associate training, and assortment decisions. Role will analyze and track programs versus stated goals.
The Search Manager - Paid is accountable for successfully managing Paid Search campaigns for company clients. The primary responsibilities in this role is to be the go-to expert, successfully leading the day-to-day management of complex and sophisticated Search campaigns.
In this role, the selected candidate will collaborate with Product Management and Marketing Communications to turn strategic marketing initiatives into integrated communication plans that align with campaign objectives, target audiences, positioning, program details, budgets, and success metrics.
In this role, you will manage the writing, design and production of member and provider newsletters, educational materials, handbooks, directories, manuals, member ID cards, promotional items and website content while maintaining Corporate brand and style guidelines and maintaining state compliancy
The Marketing Manager is focused on the development and execution of brand and product strategies for the brand portfolio. A successful candidate is a well-rounded retail or CPG marketing professional with experience in brand and channel management, communications, and promotional development.
The successful candidate must be able to identify consumer, category and customer insights and leverage those insights to define the channel strategy. Strong communication skills are essential to engage, inform and inspire the internal cross-function team and to continue to strengthen relationships with the customer merchant and marketing teams.
In this role, you will be responsible to evaluate current Marketing ecosystem identifying benefits, risks, opportunities across technical and functional processes and implications to PAID, OWNED, EARNED, D2C, and B2B Marketing channels.