The Product Manager plans, organizes and manages an existing portfolio of products, and crafts new products from existing product designs, from competitive analysis and from knowledge of the industry. Further, the PM manages and integrates new products and product changes throughout the company.
In this role, you will lead the product development process based on key insights from stakeholders, customers, consumers, shoppers, industry professionals, tradepartners, partners and other key influencers to maximize operating profit.
The Marketing Manager of Industrial Product Marketing will serve as Brand Lead for Calumet's portfolio of Industrial brands that compete within a variety of industries such as mining, food,oilfield services, pulp/paper, brewing, power generation and more.
The Marketing Manager will develop and implement strategic marketing and advertising programs for the assigned division, line of business, or region. Oversee all aspects of these marketing programs to
ensure the proper execution and drive for outcomes.
This position will lead and recommend market research to understand industry trends, market insights, economic shifts and impact in manufacturing industries, competitive intelligence and more to deliver strategic insights that will influence the right brand strategy per customer/industry.
In this role, you will manage cross-functional internal and external teams, partners and agencies throughout the development and production of digital marketing campaigns including, but not limited to associated research and data analytics requests, development of superior assets and/or campaign elements.
In this role, there will be heavy involvement with pricing models, policies, tools, plus market and financial analysis, forecasting, new product development input, budget and working with cross-functional teams.
In this role, you will be responsible for
proactively builds effective working relationships with key cross functional groups including but not limited to Sales, Activation, Insights, Brand Marketing, Category Management, Revenue Margin Management, Legal and external agency partners.
In this role, the selected candidate will develop and analyze business models to enhance strategic business direction and product development; assemble cross-functional teams to assess underlying issues.
In this role, you will be responsible to manage cross-functional internal and external teams, partners and agencies throughout the development and production of digital marketing campaigns including, but not limited to associated research and data analytics requests, development of superior assets and/or campaign elements.
In this role, you will assist in the development and management of category/brand trade promotion budget to maximize sales opportunities across all trade classes. Communicate learning/trends to senior management in sales, finance and marketing.
In this role, you will responsible for the working development and execution of brand market plans as aligned with RVP Objectives, State Manager Objectives, Wholesaler Objectives ensuring depletion goal attainment and qualitative targets established.