Help develop and execute global demand generation programs to drive strategic customer acquisition and engagement through paid and organic digital channels such as SEM, SEO, Display, Mobile, Video, Email and Content marketing.
This person will work closely with global product marketing and regional marketing to build and deliver global content plans while leading strategy, production and management of all end-user, channel and sales enablement content to drive customer interest and demand.
Provides direction and guidance to our business partners, agencies, designers and contractors to efficiently execute marketing campaigns and projects that grow new members and drive deposit and loan growth.
The Marketing Specialist II works with other marketing professionals to project manage marketing tactics, such ascampaigns, promotions, events, trade shows and mailers. Works on moderately complex marketing projects.
Developing and executing creative, customized, strategic joint marketing programs for thought leadership, demand generation and awareness that align with Mitels global marketing programs and measure the success of these programs based on pre-determined KPIs.
In this role, the selected candidate will develop a deep understanding of assigned channel, market segment and key business drivers, such as pricing, product/customer experience, competition, etc; understand company capabilities, products and services in order to effectively design and implement campaigns and programs for targeted audience and channel.
Manage all aspects of Eloqua instance and its integration with Oracle Sales Cloud including lead scoring, email and landing page development, programming, testing, database management, reporting/analytics and optimization.
Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
Manage requests and responses to requests for information. Responsible for performing research and analytics to providing insights regarding market trends, identifying opportunities, competitors, and marketing campaigns.