Perform deep analysis on broad customer behavioral shifts, like the migration toward mobile devices and away from web. Evaluating financial implications and providing senior leadership with specific and actionable guidance.
Responsible for communicating and executing all National Promotion programs to the field as well as providing feedback from field on competitive activity, desired programs, requested changes for future programs and effectiveness of programs to Brand Marketing.
Assist Sr. Director Category Marketing with all elements of category management to include: pricing activities/trade spending, forecasting, analytical support, A&P management, RQI initiatives, planning, supply chain alignment.
Work with the digital sales team as well as CRM teams to find differentiated initiatives to activate e-comm. Manages the channel's media budget as well as the media performance interacting with the agency to have fast responses when necessary.
You must have a passion for sustainable strategic change, healthcare economics and a long-term vision. Our client promotes heavily from within and sky's the limit on future upside. We will offer relocation support for the right candidate.
Manages a marketing center or group, including training, monitoring performance issues, promoting a team environment, provides work direction and promotes an environment of innovation and though leadership.
Perform clinical and industry trend analysis, market share and competitive analysis and win/loss tracking to quantify market opportunity and identify product/service and commercial strategies for growth of analytics solutions.
Lead the planning, creative development and implementation of integrated marketing communications (primarily 1:1) to support various programs and strategies, offering solutions and recommendations to manager and other contributing team members.
Develops and documents project schedules, milestones and budgets for team. Typically shares budget, schedule, milestone and cost / benefit decision-making responsibilities, but not accountability, with executives and managers.
Drive the effort in defining new products with application & design teams, establish product road-maps consistent with customer needs, and select new products for development among numerous investment opportunities.