In this role, you will be responsible to execute and manage the tactical components within integrated search engine marketing (sem) campaigns, more commonly known as paid search, or pay-per-click (ppc). Working with google, microsoft, and yahoo (among others), youll assist with the strategy, planning and reporting for our clients.
In this role, the selected candidate will ensure a strong understanding of consumer behavior throughout the purchase cycle; partner with insights team to develop and implement research to fill knowledge gaps.
The ideal candidate is data driven and holds technical experience actively managing the integrated operations of our Marketing Automation System (MAS) and CRM. Understanding how to configure these technologies to work in harmony to support Sales & Marketing business processes, as well as campaign workflows, is critically important to be successful in this position.
The Financial Analyst proactively coordinates the financial reporting needs of internal customers and provides quality support through analysis and reporting. This role is responsible for providing insightful process improvements ensuring optimized efficiency.
Evaluate, research, and categorize leads by fielding incoming inquiries from prospective customers and being the first point of contact with company for some categories of leads. Requires knowledge of companys offerings and applications equipment, lead qualification practices, and personnel.