In this role, the selected candidate will provide digital strategy to support product development based on customer segmentation, channel and program strategies to optimize lead generation and conversion.
In this role, you will be responsible to manage global marketing calendar, working with stakeholders throughout the marketing and digital business organizations to ensure that supporting elements are being executed as outlined.
In this role, you will concept, design and implement interactive initiatives, including landing pages, microsites, emails, desktop and mobile applications, templates, video, animation, infographics and banner ads, working with vendors and internal teams as needed.
In this role, you will be responsible to deliver recommendations to Brand teams on proposed digital strategy, channel plans and digital marketing program concepts, execution and analysis based on best practices and program objectives.
This person will work on the Demand Generation team and be responsible for all aspects of lead management operations including our marketing automation tool, its integration with our CRM, as well as improving our email communication vision by testing and optimizing email campaigns to drive conversion, retention, and reactivation of prospects and customers.