In this role, the selected candidate will provide global leadership for demand generation across the portfolio; generate sufficient leads to maintain appropriate sales pipeline ratios; implement continuous improvements in demand generation process.
In this role, you will define the market needs, create the gtm value proposition, and establish business plans for each product and service. You will synthesize data from the external market place, customer needs, and the internal capabilities of corsearch to craft a value proposition that supports the company and its growth strategy, and must be able to work effectively with chief technology officer and senior sales executive to ensure that the technical capabilities, the marketing and sales approach, the product offering, and the value proposition are in alignment.
This new role will report into the Senior Vice President, Sales, NBCUniversal/Apple News Partnership for this new business and would lead the trade marketing strategy and be the divisions thought leader, representing our digital position in the marketplace.
In this role, you will be responsible for
the strategy, design and execution of marketing programs that drive new customer relationships for Spectrum Business among Small and Medium Businesses, while positively impacting perception of the Spectrum Business brand.
In this role, you will lead creative strategy for in store materials, including collateral and digital elements, working in concert with product management and integrated marketing teams including creative, media, legal and marketing science.
In this role, the selected candidate will develop and execute an influencer marketing strategy that leverages both internal influencers as well as external thought leaders. Build business case for investment, ROI, and drive internal understanding and support.
In this role, you will partner with diverse stakeholders and serve as a trusted advisor and subject matter expert to the business. The selected candidate will formulate an overall product strategy for companys Group Life and Disability solutions.
In this role, you will be responsible to lead efforts to improve consideration that creates new customer relationships and programs that reinforce product and service benefits to maximize upsell and retention.