Manage and lead team of field marketing professional to collaborate with Sales
leadership to drive regional specific plans. In addition, drive the selection and execution of high profile industry events like RSA and Black Hat and regional and centralized customer events.
Serve as the internal digital thought leader, helping to identify trends, evolving best practices, new technologies/tools for all social and commerce efforts from a global perspective that drive engagement and ROI.
In this role the SVP, Sales Marketing is responsible for driving the sales marketing strategy across Dow Jones global sales organization, leading and developing campaigns, best practices, sales events and sales assets.
Development of strategic goals and marketing plans, strategic research and leadership for all areas overseen, including marketing, advertising, and property branding to support and align with the Companys Strategic goals and objectives.
Provide global leadership for demand generation across the portfolio; generate sufficient leads to maintain appropriate sales pipeline ratios; implement continuous improvements in demand generation process.
Must have recent and significant experience in a marketing leadership role at a B2B focused tech company with responsibility for demand generation, Salesforce, web, content, events, brand building, marcom, etc.