In this role, the selected candidate will work with program management and the Regions to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer.
This person will also be deep into whats motivating the Buyer and of course their journey to make it a best-in-class experience; they will help lead the product positioning and understand all in market intel, technology advances and competitive landscape to truly drive the product marketing efforts.
Developing and managing new product introduction (npi) pipeline, including voice of the customer (voc), business case development & justification, and needs requirement definition in our defined markets.
In this role, the selected candidate will gather industry, competitor & customer research to inform leadership, sales and product teams; serve as product owner of company's mobile application offerings.
The Manager of Database Marketing Campaign Operations is responsible for lead generation and quality execution for an entire marketing channel (Direct Mail, Email, Direct Sales, and Outbound Telemarketing).
The Product Manager is accountable for defining, launching and building profitable product solution platforms that transform healthcare. They work directly with R&D and other marketing functions to ensure the products/solutions are developed to the feature and price specifications that each target market segment demands.
In this role, you will design complex campaign lists, work with channel marketers, and respond to list selection requests for direct marketing campaigns, research efforts, business issue analyses, etc.
Active leader/member in all new product launch teams, partnering with business development managers and field sales management teams and marketing services to define the core positioning and messaging that will be used to develop product launch materials and sales tools to ensure market success.
As a Senior Product Marketing Manager, you will be responsible for the outbound marketing activities for your products. You will craft messaging, develop positioning, and conceive and execute innovative programs that drive demand.