Plan and develop go-to-market content and selling materials with a consistent and reinforcing message to drive awareness and adoption across all global locations. This includes web pages, videos, examples, and white papers, and conferences.
Manage and mentor direct reports East and West Production Coordinators - fostering an environment of mutual respect and partnership, strategic thinking, appropriate risk taking, open lines of communication, on-going performance feedback, professional development, and adherence to agency policy.
Responsible for developing and maintaining the multi-product sales training strategy and assets and delivering field based training when necessary, inclusive of telequalificaiton scripts and technical demonstration guidelines.
As a Product Marketing Senior Manager, you will responsible for managing the overall go-to-market strategy, day to day business and P&L management for Samsung branded Home Appliance (Cooking) products in the US market.
Support our sales organization as the owner for key sales enablement initiatives (multi-product solutions, presentations, battle cards, demos, etc.); jointly plan and execute marketing plans with Inbound Marketing and Content Strategy team.
Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. The Product Marketing Manager will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.
Provide life science analytics subject matter expertise and leadership enabling marketing to create effective lead generation programs and to produce high quality thought leadership (whitepapers, webinars, videos, demos).