The Marketing Communications Specialist will be responsible for the creative content of multi-media marketing materials including literature, tradeshow messaging, email campaigns, press releases, newsletters, and social media.
In this role, the selected candidate develops specific marketing plans and activities for specific product(s) or product line(s) with the Brooks Robotics Business, to establish, enhance or distinguish product placement within the competitive arena.
In this role, you will be responsible for assisting Sales and Marketing management utilizing
communications and advertising materials to effectively present the Company's products and services to customers and prospects.
In this role, the selected candidate will analyze individual campaign performance to derive actionable insights to improve performance and conversion rates then own the execution of these new ideas start to finish with feedback from agency/peers/ manager /executives.
In this role, the selected candidate will work within the platform to segment lists, perform A/B testing and report on campaign performance while crafting best practices and working collaboratively with the sales team.
In this role, the candidate will utilize the full breadth of Forresters sales enablement automation tool, Seismic, uincluding content management, prescriptive content recommendations, engagement analytics, and usage reporting.
In this role, you will work with internal stakeholders to develop marketing program strategies based on customer needs; write creative briefs for marketing programs; brief creative team on strategy behind program and executional requirements for marketing materials.
In this role, you will research, develop and implement marketing and communications content, materials and strategies related to brand awareness, sales and internal client needs. Lead a multitude of projects, provide direction and expertise around communications and marketing solutions as well as collaborate with internal business clients, external audiences and the Corporate Marketing and Communications team to ensure business goals are met.
In this business critical position we are looking for a Global Market Segment Manager to own the market segment strategy for one of the three major segments of the PAI business (Industrial, Safety & Security, or Pharma). You will translate market learnings into an actionable strategy by investigating and quantifying growth opportunities for the PAI business and help drive future success.