Conceptualize and guide team to execute innovative and integrated channel marketing programs for all routes to market with identified partners including events, digital marketing, social media, field marketing, media buys, content syndication, etc.
Responsible for corporate digital marketing strategy including digital roadmap development, IT alignment, platform management, team leadership, demand generation programs, revenue attribution modeling, engagement campaigns and global expansion.
Develop relationships at both senior management and buyer levels in order to drive profitable revenue growth through the development and execution of collaborative go-to-market plans with key retailers.
The position will drive the development of brand and integrated marketing strategies across our pricing and analytics, index, exchange data, connectivity, feeds and desktop businesses in a collaborative setting.
Develop creative sales concepts and solutions that lead to deeper integration and customer engagementfor marketing partnerships by meeting brands marketing objectives, and fully utilizing companys global, cross-platform media offerings.
In partnership with the Senior Director, Global Partnerships and VP, Brand Experience, establish a clear vision, roadmap and go to market strategy for lifestyle and technology partnerships and deliver against objectives and key results.
Continuously seek input from customer, service sales team, channel partners via interviews, focus teams, user forums and understanding of competitive landscape to identify new growth opportunities on our installed base.