In this role, you will develop and manage the exchange of Marketing information necessary to support Digital Communications ability to optimally segment customer/prospect audiences in the delivery of personalized, outbound Marketing Campaigns across all digital channels.
In this role, you will be responsible for
playing an integral role in helping marketers connect books with the best readers by compiling and presenting insights on audience demographics, preferences, and behaviors.
The successful candidate will manage integration of research sources and provide synthesis of business information relevant to Marketing programs and Business Unit programs within Institutional, Retail and Asset Management that can be used to address marketing and business opportunities.
In this role, you will work with Product team to identify destination/hotel partner requests and opportunities.Manage creative assets development for each campaign, working with Brand team on briefs requests, etc.
The selected candidate will ensure compliance with best practices and required approvals are obtained in support of Aprimo Portfolio Management solutions; Leading the planning and methodology development for program requirements,procedures and best practices.
In this role, the selected candidate will collaborate with VP, Analytics in evaluating business goals and objectives from multiple business teams and develop measurement strategies to allow individuals and teams to measure success.
In this role, the selected candidate must have an experience in data mining, statistical analysis and modeling to include experience with manipulating and analyzing clinical and financial data using SAS at an expert level.
The Marketing Analyst will manage on site logistics of events, including seminars, showcases, and panel discussions on topics relating to innovation, technology, entrepreneurship, and intellectual property.
The Analyst role bears responsibility for technical, analytical, and administrative tasks across the portfolio of brands working closely with Digital Media Supervisor/Planner and Social Media team among others.
In this role, the selected candidate will review and report on website and consumer analytics using platforms such as Google Analytics and Resonate; maintain product information database and deliver updates to the Company's retail partners.