Responsible for ongoing analysis of business data, including digital media data, digital web data, primary research studies, and client business metrics to support media experience design from conceptualization through presentation of data.
The Targeted Marketing Analyst will be responsible for supporting targeted list generation for deposit and lending products across multiple delivery channels (email, direct mail, statement, and digital).
The successful candidate will manage integration of research sources and provide synthesis of business information relevant to Marketing programs and Business Unit programs within Institutional, Retail and Asset Management that can be used to address marketing and business opportunities.
Build and scale consumer marketing analytics, evaluate test and learn strategies and manage the process to identify best practices and opportunities to maximize revenue per subscriber and total profit potential for all marketing activities.
This position is responsible for an analytics function which supports sales, strategic and marketing planning, product development, and IGT customer needs. This position will be primarily focused on Sales reporting and presentations. Additional responsibilities could include historical market /game analyses and recommendations, retailer analyses, sales forecasting and analyses, promotional analyses, market segmentation, marketing planning, customer consultation and support of primary research for new products and games.
In this role, you will focus of the position is contributing to the execution of marketing and sales campaigns, leveraging in-depth knowledge of various database marketing functional specialties and best practices.
In this role, the selected candidate will review and report on website and consumer analytics using platforms such as Google Analytics and Resonate; maintain product information database and deliver updates to the Company's retail partners.