In this role, you will assist with the analyzing and evaluating the commercializing new products and programs by assisting the Strategy Director along with cross functional teams to define, develop and launch new products and programs.
The Targeted Marketing Analyst will be responsible for supporting targeted list generation for deposit and lending products across multiple delivery channels (email, direct mail, statement, and digital).
In this role, the selected candidate will review and report on website and consumer analytics using platforms such as Google Analytics and Resonate; maintain product information database and deliver updates to the Company's retail partners.
The successful candidate will manage integration of research sources and provide synthesis of business information relevant to Marketing programs and Business Unit programs within Institutional, Retail and Asset Management that can be used to address marketing and business opportunities.
Responsible for ongoing analysis of business data, including digital media data, digital web data, primary research studies, and client business metrics to support media experience design from conceptualization through presentation of data.
In this role, you will focus of the position is contributing to the execution of marketing and sales campaigns, leveraging in-depth knowledge of various database marketing functional specialties and best practices.
In this role, you will be responsible to grow, engage, and retain our mobile app users with data-driven marketing campaigns. Lead marketing strategy and execution to engage and retain our enterprise customers, and be the expert on our customers needs and feedback.