In this role you will be responsible for leading our customer acquisition and retention team through an integrated funnel marketing strategy that leverages websites, in - product communications, email, affiliates, paid search, retargeting, display advertising, social media, SEO, and earned media.
Develop of the go to market strategy for the all Enterprise product areas including value propositions, messages, positioning statements and commercial insights. Identify product-specific applications and develop target customer user personas and profiles.
In this role, the selected candidate will establish yourself as the expert in the product marketing across the company even for the teams that dont work for you; this position will be the most senior dedicated product marketer the company has.
This person will be responsible for the concept, design, layout, photography, production and distribution of all printed and digital materials as well as the development of new products in conjunction with overseas suppliers
Knode is seeking a talented individual to serve as Product Marketing Director to design and implement a wide range of marketing strategies and programs intended to drive increased visibility for the company including customer and user acquisition and retention.
Collaborate with Marketing and Product team members to automate Agent Suite marketing efforts and to evaluate, implement, and optimize in-house or 3rd-party technology solutions that enable such automation.