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$80K to $100K -Waltham, MA
In this position, you will manage new product introductions across all functions-including product, marketing, sales, and operations-ensuring a clear launch plan, adoption or revenue goals, and success against plan.
In this role, you will develop and execute go-to-market strategies for each of Catalinas existing and new products. Plan and drive the launch of new products, features and releases in partnership with Product Management; manage cross-functional implementation of the plan.
In this role, the selected candidate will build email operations team as an email marketing center of excellence and optimize to drive highest email open rates, click through rates and registration form complete rates.
In this role, you will work in collaboration with the senior executive team and command and disseminate an understanding of marketplace dynamics and customer insights through industry knowledge as well as market research.
This position is responsible for supporting ADMA Biologics with the launch and ongoing commercialization activities of its lead product candidate including product planning, logistical support and coordinating the sales and marketing function to ensure that the business goals and objectives are accomplished within the prescribed timeframe and budgets through performing the following duties in compliance with all relevant laws, regulations, and company policies, procedures, and guidelines.
In this role, you will create the product/ solution marketing strategy and plan, coordinates a variety of marketing resources and ensures the direct-to-prospect, indirect, direct sales, inside sales channels have the knowledge and tools required to convert leads into opportunities and closed business.
In this role, the selected candidate will coordinate the sales & marketing forecasting, planning, and budgeting processes used within the sales organization and proactively monitor and strive to maintain high levels of quality, accuracy, and process consistency in the sales & marketing organizations planning efforts.
In this role, you will be responsible to partner with the Demand Generation team to deliver compelling campaigns to target personas that increase buzz and awareness, drive qualified leads to the sales team, and demonstrate thought leadership.
In this role, the selected candidate will establish self as a team leader by understanding existing team members, working to establish personal and team goals, and connecting with peers in Product, Sales, and Support.
In this role, you will Create rich market analyses and segmentations of core curriculum adoption markets.Driving the development of key product positioning materials (spanning print, digital, social media, and critical sales-enabled channels) for use in state and open adoptions for K-8 curriculum.
The Director of Product Marketing is responsible for defining and delivering product management and development strategy for assigned categories, across all markets, including new product ideation, product management and product marketing strategy.