The Director of Product Marketing, Amplify will be tasked with effectively collaborating with cross-functional teams to drive results, and developing and executing against global launch plans to bring two-sided marketplaces to market.
Partner with marketing leaders across all major functions to measure and review progress against goals. Strong emphasis on ensuring any deviations are shared as appropriate and proactively offering contingency scenarios to optimally use our allocated resources.
The Director, Product Marketing is a senior-level role helping drive market definition, positioning and go-to market strategy; manage a team of product marketers working globally across all of clients products and solutions.
Source and manage campaign management professionals responsible for ensuring that each internal group is informed of current marketing use cases and can implement them; manages the campaign calendars for Marketing programs and works across teams to ensure accurate and timely marketing program implementation.
Develops specific sales enablement tools and marketing initiatives that help communicate Ecovas unique value to the market, continually working to identify areas of opportunity to improve sales enablement content and processes.
Develop relationships at both senior management and buyer levels in order to drive profitable revenue growth through the development and execution of collaborative go-to-market plans with key retailers.
Develop of the go to market strategy for the all Enterprise product areas including value propositions, messages, positioning statements and commercial insights. Identify product-specific applications and develop target customer user personas and profiles.