As the Digital Marketing & eCommerce Retention Specialist, it will be your responsibility to deliver amazing experiences by engaging brand consumers over their lifecycles in order to grow customer lifetime value and the business.
The Digital Marketing Specialist will be responsible for project management and content development in support of our owned, earned, and paid media strategy. You will be a part of a dynamic group focused on data driven inbound marketing serving select markets.
In this role, you will establish and maintain a strong, trusted-advisor relationship with each of your customers.Engage with a portfolio of small businesses and non-profits to understand their business goals and marketing objectives.
In this role, the selected candidate will work on SEM and SEO strategy development, implementation, tracking and performance across multiple brands, serve as an expert in search engine optimization and marketing through insights and analysis.
The Digital Marketing Specialist will also create analytics and reporting to track the effectiveness of our digital advertising campaigns in addition to researching, identifying and recommending new ways to expand and reach our target audiences, thereby helping to drive brand awareness and increasing customer engagement.
In this role, the selected candidate will measure and report performance of digital media properties (and campaigns) using Google Analytics; identify industry trends and insights, and optimize spend and performance based on the insights.