In this role, you will be responsible for customer database analytics, marketing consulting services, and digital media analytics: these are just a few of the ways our team transforms digital marketing to make smarter decisions and achieving greater results.
In this role, you will provide guidance for new mobile game app development based on consumer and industry trends, brand strategies and entertainment themes and work closely with regional Marketing teams and Licensees on the development of all related marketing activities for the brands activated by Licensee.
The Sr. Manager, Digital Marketing, will be responsible for supporting the conversion marketing team's digital marketing efforts and aid in meeting company conversion sales and marketing expense goals in the digital channel - this includes e-mail, website, and paid media.
In this role, you will optimize content and offers, including messaging, refresh cadence, location/digital channel and assets to improve awareness and leads and refine existing lead generation/creation programs and develop new programs to drive organic traffic into our channels.
In this role, you will review all campaigns and identifies areas for optimization with an associated test plan. The selected candidate will collaborate across divisions to share/test/integrate best practices.
As the Manager Digital Marketing Operations you will manage an assigned Marketing budget and be responsible for creating profitable revenue and operating efficiencies through customer acquisition, as well as through migration for the bundle, cable, high speed internet, phone and other services.
In this role, the selected candidate will determine appropriate metrics using analytics tools such as Qlick, Tableau, Google Analytics, and Platform Specific Reporting suites to create measurement reports for all digital channels and deliverables by business audience.
Manage all marketing efforts as they relate to online prospecting, including PPC ads, retargeting display ads, Google display/engagement, social (both paid and organic), content development, and other advertising associated with web acquisition efforts.
In this role, the selected candidate will find and execute cost savings opportunities by working with business unit leaders, to explore the spend data from their business units and any savings or transformation targets that they may have.