The Director, Marketing Strategy and Communications is responsible for the SHRM brand as it relates to creating engagement between SHRM and members/nonmembers through marketing programs. This role will shape SHRMs marketing communications strategy and drive the activation of values and needs based segmentation. The Director will act as the key agency lead with Agency of Record (AOR) to ensure that SHRMs marketing strategy and objectives are aligned with agency engagement.
In this role, you will work with a cross-functional team across all areas of the business to drive the strategy and implementation of programmatic activity to fundamentally change how we operate going forward.
The project director synchronizes and integrates workflows, communications, and activates for key marketing initiatives. Designs, directs and implements complex and diverse projects encompassing multiple programs.
In this role, you will be ensuring product teams are utilizing lean methodologies in their planning, creation and delivery of new and existing products into both direct and in-direct distribution channels.
In this role, you will work closely with our marketing operations and corporate communications teams to distribute and measure the effectiveness of content effectiveness across multiple channels including live, social, webinar, mediate placements, email, website and etc.
In this role, you will be responsible for marketing related reporting and analytics; process building / refinement; planning and budgeting ( in conjunction with corporate marketing / marketing leadership ); marketing technology selection, implementation, governance and roadmap development; data management; best practices syndication; and marketing skills development.
In this role, the selected candidate must have n experience with creating compelling messages for different target demographics. PR Experience a plus; expertise in all major business software applications (Adobe Creative Suite, Microsoft Office, etc.).
In this role, you will develops and refines marketing collateral materials for special audiences or projects that are consistent with the company`s overall business strategy, marketing strategy and desired corporate image. Ensures clarity, accuracy, timeliness and consistency of those messages with the company mission, vision and values.