The Director, Marketing Strategy and Communications is responsible for the SHRM brand as it relates to creating engagement between SHRM and members/nonmembers through marketing programs. This role will shape SHRMs marketing communications strategy and drive the activation of values and needs based segmentation. The Director will act as the key agency lead with Agency of Record (AOR) to ensure that SHRMs marketing strategy and objectives are aligned with agency engagement.
In this role, you will promot industry product categories, CTAs member divisions and executing related activities; disseminating information to media and other key audiences regarding CTA, its members industry trends and the consumer technology industry.
In this role, the selected candidate will manage and prepare executive for media interviews, conferences, receptions, etc. including reporter backgrounders, Q&A; and day-to-day communications counsel for internal stakeholders.
In this role, the selected candidate must have n experience with creating compelling messages for different target demographics. PR Experience a plus; expertise in all major business software applications (Adobe Creative Suite, Microsoft Office, etc.).