Have the attention to detail to ensure that the work product is at the highest standard, with exceptional written and visual communications, and to maintain version control of a constantly changing set of communication vehicles.
Drive digital marketing technology roadmap to continue to invest in technologies to make the customer experience better, to enhance information gathering and personalized marketing, and to streamline marketing processes.
Responsible for developing and executing strategic and tactical marketing programs that drive awareness, education, penetration, retention, customer acquisition, and market share growth for designated B2G and B2B market segments.
Lead the analysis of all customer feedback information including complaints, Net Promoter Scores, JD Powers and employee feedback; proactively identify key themes, issues and opportunities related to customer experience.
Develop product marketing team members skills with individual performance plans and regular on the job education and performance. Serve as expert on target markets and their problems by interacting with key customers and key commercial thought leaders.
Plans, organizes, and controls an assigned product line from conceptual stages through product life cycles to optimize profit and meet marketing, financial, and corporate growth objectives by performing the following duties.
Initiates and executes digital marketing efforts to enroll and deepen relationships with the company Preferred segment customers. Supports efforts aligned to the Preferred Rewards digital strategy for clients eligible and enrolled in program.
Drive digital marketing technology road-map to continue to invest in technologies to make the customer experience better, to enhance information gathering and personalized marketing, and to streamline marketing processes to become more efficient.
Manages a marketing center or group, including training, monitoring performance issues, promoting a team environment, provides work direction and promotes an environment of innovation and though leadership.