The Marketing Analyst will be analyzing data, formulating reports and making recommendation. The analyst will also design, develop and prepare monthly reporting, visible to senior management, focusing on new account acquisitions. Participate in cross functional teams, providing analytical support and insight into new initiatives and projects.
Design new and maintain existing marketing performance reports and dashboards, including but not limited to seminar registrations, website traffic, marketing campaign performance, lead follow up, cost per lead, and conversion reports.
Provides financial input on department or project budgets, capital expenditures or other cost / resource estimates as requested. Performs complex quantitative and qualitative analyses for service delivery processes and projects.
Provides general administrative support to an office or group of sales professionals. Responsible for preparing proposal, presentation and communication materials. Coordinates the distribution of internal and external marketing information.
The marketing communications strategist role supports the development and execution of strategic marketing programs. This position works with the marketing communications manager to drive the creation of external messaging across a variety of mediums.
The Unit Marketing Coordinator helps to support all critical business initiatives including sales growth, market penetration, customer retention, quality image, improved margins and market share for their unit and the company's Higher Education.
Reviews marketing material specifications and acts as point of contact and liaison with centralized marketing, analysis and research groups to coordinate the completion and submission of financial, marketing and various client specific property data to incorporate into customized property information packages.