In this role, the selected candidate will establish and maintain customer engagement plans which may include customer direct marketing and social media marketing strategies; analyze market trends and themes to inform marketing strategy and messaging.
The Director, Product Marketing- Women's Health, Mammography will also own the customer life cycle, develop programs and communicate to deepen the relationship with the customers, create additional sales opportunities for Service and Applications, manage budget for market development programs.
This position will support the Sales and Business Development function in go to market plans. Additionally, maintains industry perception of Cubic DTECH brands. This position typically works under limited supervision and direction. Incumbents of this position will regularly exercise discretionary and substantial decision-making authority. Involved with developing the necessary communications to execute the strategy.
The Director of Product Marketing is responsible for providing leadership and direction to a marketing team to develop and implement marketing strategy, services and communication standards for Lending Solutions ensuring adherence across the division.