Conducting, synthesizing and disseminating market research to identify market and customer needs and trends to inform program, products and services strategies and their implementation across M&SA units.
This position requires strong analytical skills as well as an ability to translate analysis on the business into recommended programs affecting all major marketing variables. Those marketing variables include advertising, promotion, product changes, pricing, new products, retail programs, and other key programs that could affect the short and long term profitability and share position.
To manage proactive information flow with innovation, brand marketing, legal, qrc, customer service, supply chain and our licensee partners to facilitate commercial development of programs with meticulous attention to the level of detail required. The role involves regular travel.
This position is accountable for the efficient and effective wholesale marketing of branded motor fuels and related products through existing and new retail accounts, operating as dealers / jobbers and / or operators.
In this role, you will have the ability to develop and deliver strategic/tactical plans through executive level presentations to senior management and large groups of stakeholders. including dealers, business centers and media