Develop and oversee the execution of the overall marketing strategy for multiple partner programs. Includes communicating strategy widely to key marketing stakeholders, ensuring benchmarks and goals are being met, and proactively reporting results to Brand Marketing Directors and VPs.
In this role, the Digital Strategist collaborates across internal teams at all levels (junior to senior) and agency partners, and ensures knowledge transfer for both specific brands and a portfolio of brands.
Work closely with the Trex IT department to optimize Trex websites, content and applications that further the brand marketing goals; leverage the business intelligence garnered from these digital assets to drive ongoing enhancements.
The individual must be able to effectively interact, collaborate and communicate across multiple functions in the organization, cooperating and building consensus to drive results. The position will plan, prioritize and manage workload in an environment of competing priorities where risk must be accurately assessed to support and guide timely and sound business decisions.
The Brand Marketing Manager in Mid-Atlantic Business Center will manage current and future vehicles in defining and optimizing: marketing strategies, sales, profitability, incentives and communications to dealers.
Conducting, synthesizing and disseminating market research to identify market and customer needs and trends to inform program, products and services strategies and their implementation across M&SA units.