Drive Fortify GTM strategy across with the marketing and sales teams from al all regions (AMS, EMEA, APJ) to build pipeline and meet revenue targets Collaborate with sales and marketing leaders to drive our go-to-market strategy, ensuring sales teams are fully enabled to deliver the full value of Fortify solutions.
The segment marketing manager will provide subject matter expertise in all facets of the industry in which they are assigned, supporting sales through research of industry resources, customer contacts, whitepapers, swot analysis, case study documentation and such.
In addition to working with product marketing leads within business areas, also serve as the product marketing lead for marketing department, including insights deliverable, retail marketing programs, etc.
This individual will have experience in marketing in social media, print, and video. You need to be a team player and have flexibility to work with the team to create a vision and plan. Experience in community relationship building and helping to build brand recognition is essential.
The group is responsible for brand strategy and advertising, database and experiential marketing including the company's 12 history museums, integrated program and product development, market research and related customer analytics, and diverse segments strategy and business development.
This leader will be responsible for evolving Marketing Analytics to support key cross line of business initiatives such as developing robust product agnostic acquisition analytics, customer lifetime value, customer engagement and attrition modeling and profitability analysis, and enterprise segmentation modeling.
Develop and grow the DF CP business within the assigned Distributor market. To include but not be limited to, data organization/improvement, sales promotions and joint sales calls with distributors and on-site work with specific distributors.
The Customer Success Marketing Manager will work with the Advanced Threat/NVE Customer Success organization and Advanced Services product managers to execute successful product launch, content and sales tool development, and promotion of advanced threat and advanced services solutions.
Act as the primary day to day point of contact for H&B LOB (NA), communicate effectively with marketing and business stakeholders, provide strategic marketing advice, lead on planning discussions and take responsibility for the effective delivery of agreed plans.