The Sr. Manager of Digital Marketing is a cross-functional leader responsible for Digital Marketing through Paid Search, Display and Remarketing Channels. This unique role will be responsible for the measurement, optimization and execution of marketing in described channels. Additional responsibilities include development and deployment of Multi-Touch Attribution.
Work closely with our Digital Analyst during the execution of online marketing campaigns and email strategies to include the development of valuable content / creative assets, promotional strategy, segmentation of email database, A/B testing, campaign quality and reporting of the results.