Work with local sales teams and management as the SME in the digital marketing space! This role will develop sales strategies depending on individual market needs and build campaigns using eCPEV, eCPA, and eCPC.
Coordinate with sales and marketing leadership to develop a strategy and execute sales enablement tool development and adoption plan for Spectrum Enterprise sales teams which contributes to revenue goals.
The Product Marketing Manager will work with the Marketing and Industry teams to plan, develop and promote solution contents with the objective of maximizing awareness, and drive thought leadership initiatives and demand generation for the MOM segment of Siemens PLM Software.
The Product Manager plans, organizes and manages an existing portfolio of products, and crafts new products from existing product designs, from competitive analysis and from knowledge of the industry; further, the PM manages and integrates new products and product changes throughout the company.
In this role, the selected candidate will ensure overall success of marketing technology implementations, focusing on the client relationship, financials, project delivery, resourcing, and overall program health.
Customer Segmentation & Insight For priority customer segments, go beneath the surface to uncover the true and hidden nature of attitudes, beliefs, and emotions that drive customer behavior. Help ensure insight is brought to life through all marketing efforts, from strategy development to implementation.
Directly responsible and accountable for the development of the channel and strategy to drive sales volume and share. The scope of this role includes strategic planning, program development and oversight/implementation of all marketing programs within the channel, ensuring channel sell-through.