In this role, you will develop and execute go-to-market campaigns, including product launches, briefing industry analysts and press, developing product collateral and sales tools and driving product launch plans. The selected candidate will work with the executive team to set the overall vision for product go-to-market strategy.
In this role, you will be responsible for the traction of new service offerings in the market place setting and meeting sales targets, quoting targets, and managing opportunity funnels for new product launches.
The Director of Product Marketing will lead our product positioning strategy and execution to communicate our story to prospects, target customers, internal audiences and the broader marketplace. This position is responsible for collaborating with key stakeholders to develop and deliver product messaging and collateral to drive sales and the success of our products in the market.