In this role, the selected candidate will lead and direct the global service marketing efforts for all service products and strategic initiatives (i.e., service products and consumables) to drive growth, market share, business results.
In this role, you will Collaborates with marketing peers across company to coordinate messaging/campaigns and acts as a primary marketing liaison with third-party product, marketing partners and product vendors.
In this role, you will develop, implement and maintain an aggressive market leadership messaging and communications strategy (e.g. advertising, PR, web-banners, educational programs, tradeshows, white papers, customer events, web-casts, etc.).
In this role, the selected candidate will lead the development, planning, and execution of the brand strategy for Cologuard, including brand positioning, targeting, messaging, and marketing mix; ensure the development and implementation of marketing programs and tactics that drive the brand strategy by increasing healthcare provider and patient awareness and adoption of Cologuard.