Plans, directs, and coordinates the development of a comprehensive marketing strategy for the sale of products. Functions as the Byrne brand leader, ambassador, and mentor. Manages and develops marketing resources both inside and out of the company with the goals of growing share of power, data, and electronics solutions with existing customers and creating exponential growth in diverse product categories and new strategic markets.
Experience gathering business requirements and working with a team to find the best solution; proficiency with the Salesforce.com Platform; must be able to create custom dashboards, workflows,rules, and reports.
The Marketing Manager will lead the marketing team in the execution of all aspects of marketing and communications from incentive programs, market analysis, dealer/customer support initiatives, public relations, and advertising to brand management, shows and events, creative design, and sales collateral/tools.
The Global Marketing Manager is responsible for building brand awareness, generating preference and demand for X-Rite color measurement solutions, acquiring new customers, and maximizing customer loyalty and lifetime value in support of X-Rite's goals for growth in the target customer segment of commercial print and packaging.
Lead cross-functional teams to leverage consumer, customer and competitive intelligence to drive performance of marketing plans and development of successful innovation strategies, new product development and launches.
Coordinate and manage the casino in all special events, entertainment, promotional and social media efforts while performing responsibilities in accordance to Company standards, policies and procedures. Manages full life cycle of casino promotions, to include, planning, facilitating and analyzing results.
Provide input to, and support execution of, day-to-day execution of digital analytics programs, ensuring that key insights are leveraged for continuous improvement within all relevant areas of X-Rite Pantone business operations.