Provide analysis for digital platforms including website traffic, web funnel metrics, and lead conversion metrics,partner with digital manager and digital agency to analyze and optimize paid search, seo and re-targeting campaigns using adobe adlens
Responsible for the planning, development and delivery of training for internal and external audiences. Responsible for learning activities including the creation of courses, support materials, on-line modules and other materials.
Analyst I is an entry level position on Marketing Analytics team responsible for analyzing customer data to identify opportunities & risks and design & measure initiatives (targeted campaigns, etc.) through effectively partnering with cross functional team (Customer Marketing, Merchandising, and Marketing).
Responsible for calling on contacts within producer organizations and Engineering, Procurement, Construction (EPC) companies to identify future projects and capture business for new facility design, integration and construction projects.
Provide analytical support to increase the use of data in the evaluation, development and refinement of marketing and communications strategies. Develop and implement campaign measurement strategies utilizing tracking tags and other appropriate tools.
Work closely with business unit product marketers to define and create appropriate, timely deliverables for various targeted audiences including oems, tier 1s, and field sales. Analyze automotive market activity and mchp's performance in the market.