In this role, you will collaborating effectively with cross-functional groups to communicate clear direction, ensure alignment with Finance, R&D, and other departments, and serves as an expert on internal questions and business needs related to the assigned product category.
In this role, the selected candidate will collaborate with Product Management and Sales to engage customers appropriately throughout a product life cycle including bringing new products from concept to market, introducing enhancements/updates, and growing share of mature resources.
The Director will partner closely with Sales, Product Management, Digital and Creative teams, and outside agency partners to accomplish this goal. Marketing programs will span both traditional and digital channels.
In this role, you will oversees marketing deliverables including advertising, collateral, catalogs, brochures and website for designated business unit. Makes sure product features are promoted in the marketing campaign elements to help increase sales.