This role is responsible for leading digital marketing efforts for Windstreams CLEC Consumer and SMB Businesses to achieve superior customer engagement and intimacy, website traffic and sales by strategically exploiting all aspects of the social media marketing roadmap and plan.
Youll be responsible for providing creative leadership and day-to-day management of the members of the graphic design team.. Youll manage, collaborate and push creative work forward ensuring high quality outputs and timelines are delivered.
Develop comprehensive product marketing plans for assigned products, including positioning, pricing, profitability improvement, lifecycle management planning, and messaging that differentiates Great Dane products in the market.
The Marketing Automation Manager is responsible for developing, executing and measuring email, demand generation, and multi-channel lead nurturing campaigns through companys marketing automation system (i.e., Marketo).
The segment marketing manager will provide subject matter expertise in all facets of the industry in which they are assigned, supporting sales through research of industry resources, customer contacts, whitepapers, swot analysis, case study documentation and such.
Develop deep market expertise and insights using customer needs, segmentation and buyer personas, understand market trends and competitive dynamics and help sales team map out segment-specific commercial strategies.
Manages a marketing center or group, including training, monitoring performance issues, promoting a team environment, provides work direction and promotes an environment of innovation and though leadership.
Help build a world-class product marketing team: be a true team leader (not just a manager), and leverage your experience to lead and influence global, cross functional team. Interlock with central marketing global, regional, field and sales to close the loop on activity to pipeline.