The Director of Product Marketing will be responsible for helping to create a product marketing structure and best practices and establish brand as a thought leader. He/She will be responsible for managing the product marketing plans and activities for specific product lines to establish, enhance and distinguish product placement within a competitive space.
In this role you will oversee the definition and management of high quality, product roadmap based on enterprise needs, team strategy and vision while collaborating with internal stakeholders, cross-functional teams and external partners.
Work closely with Marketing and Sales leaders to develop a deeper understanding of Gulfstreams customer segments, competitors, products, and the industry, to support development of the growth strategy.
In this role, you will oversee relationships with key product partners, continually seeking new opportunities to increase sales and to expand product offering to include incomms digital delivery capabilities.
Lead and develop an integrated marketing effectiveness measurement system to facilitate a broad view of the application of key learnings in order to measure, validate and optimize the roI across all critical elements of the gulfstream marketing mix.