The Dealer Marketing Manager will contribute to, produce and manage Dealer Marketing activities, serving as a liaison between dealers and internal functions. The Dealer Marketing Managers will also work closely with the LUXURY BRAND NA Marketing team, the Regional Sales and Aftersales Managers as well as agency-vendor partners.
The position will serve as the digital email expert by coordinating all aspects of an email strategy including but not limited to development, execution, metrics, and any related marketing activity. This role will liaise between the Enterprise Marketing teams, the business, in-country marketing leads, legal, compliance and all other related operational areas.
In this role, the selected candidate will design and execute usability testing on a recurrent basis to maximize effectiveness; research all marketing technology software and services and prepare evaluation criteria and recommendations on proper products to be used within the marketing department.
In this role, the selected candidate will be responsible for managing the preparation and successful execution of exhibitions and events; analyzing and measuring the success of specific activities (ROI).
In this role, you will work hand in hand with Revenue Management, Sales, Marketing, and PR on robust product game plans (for New Builds, Revitalizations, Deployment, New Initiatives, etc.) that include strategies, initiatives, promotions, channel specific plans, timeline, competitive anaylsis and key metrics to monitor results.
In this role, you will be responsible for
working proactively and interfacing directly with senior team members and leadership to implement local, regional, and national marketing strategies that benefit affiliated sales associates and further their engagement with the companys agent value proposition.
In partnership with SVP, formulate marketing strategies that are customized to fit specific client objectives; includes brainstorming and liaising with sales teams to create compelling cross-platform marketing initiatives to support sales growth for the pan-regional territory.