In this role, the selected candidate will research shows that over 75% of business owners are currently trying to maximize the earning potential by searching for new ways to interact with their existing customers to build and maintain a mutually lucrative relationship.
The Marketing Associate, Acquisition Marketing monitors and analyzes, data related to the admissions pipeline process, and its impact on enrollments and student census. Additionally, he/she will execute against online marketing initiatives to meet strategic business objectives to connect more students to the right educational programs that drive student success.
Lead to guide the outsourcing support team to understand business requirement, and get agreement on the estimation and functional design, working as liaison between outsourcing support team and business user.
This position participates in the development and execution of integrated marketing plans, branding, digital asset management, social media, email marketing, direct mail, content marketing, traditional advertising, video strategy development, reputation management, community relations, public relations, and other initiatives as assigned.
This position is part of the GIA Aftermarket Marketing and Pricing team which performs the marketing functions, pricing, and product data processes for the GIA Aftermarket, maintaining Gates and represented brands as market leaders and maximizing profits.