In this role, you will collaborate with the Sales and Operations teams to solicit continuous feedback on current and future products, work with Ancillary Marketing Merchandising team to launch products, and work with Ancillary Marketing Pricing analytics team to monitor the success (e.g., penetration, profitability, overall revenue growth) of these products.
Develops marketing campaign strategies in conjunction with related
departments. Identifies new and current markets with the greatest sales
revenue potential and develops and implements sales marketing programs
that serve these customers. Customizes solutions to include content
creation, consumer sweepstakes, and on-air enhancements.
Provide support to operations and senior leadership in analysis of strategic financial / business decisions (substantial investments, operating model changes, revenue generative strategic opportunities, corporate development).