Lead and direct the development and implementation of strategic sales and marketing plans and initiatives to include, but not limited to, interacting with clients and the media, directing solicitation efforts, securing business, operating information management systems, preparing and presenting statistical and performance reports and managing all financial aspects of the operation.
Provide support to operations and senior leadership in analysis of strategic financial / business decisions (substantial investments, operating model changes, revenue generative strategic opportunities, corporate development).
The Director of Sales and Marketing is responsible for generating revenue through the sale of golf outings, banquets along with the creation and management of a large client database and development and execution of a comprehensive sales plan along with marketing the club.
The Digital Account Director is selected and placed into the position by the Chief Client Officer and the SVP, Account Services. This position works under General Direction, providing overview of end result; work is completed unsupervised and uses independent judgment and discretion to accomplish tasks. Plans/schedules/arranges own activities. Has considerable latitude of discretion and judgment within scope of position. Develops Account to complex problems.
Develops marketing campaign strategies in conjunction with related
departments. Identifies new and current markets with the greatest sales
revenue potential and develops and implements sales marketing programs
that serve these customers. Customizes solutions to include content
creation, consumer sweepstakes, and on-air enhancements.