The Marketing Director applies marketing knowledge to support and build sales using dimensions of professional solution selling strategy. Via phone conversations or email responses, this position serves as brand liaison to both internal and external customers who require a customer focused mentality and an in-depth understanding and commitment to the HighScope Strategic Plan and Mission. This is an advanced-level position starting in January.
Responsible for planning, initiating and directing market research to determine trends, industry needs, and customer preferences, to optimize product and facilities planning, to develop targeted markets, to recommend pricing policy and to assist in the development of yearly and long range business plans.
The Director of Development & Marketing plans, implements, and coordinates development and marketing initiatives in coordination with the Chief Executive Officer. The Director also produces marketing materials consistent with the organizations brand.