Responsible for the planning, development and delivery of training for internal and external audiences. Responsible for learning activities including the creation of courses, support materials, on-line modules and other materials.
Provide analytical support to increase the use of data in the evaluation, development and refinement of marketing and communications strategies. Develop and implement campaign measurement strategies utilizing tracking tags and other appropriate tools.
The Secondary Marketing Analyst will be required to cover a broad area of responsibilities within Secondary Marketing, which may include best execution, pooling, model maintenance, and reporting and analysis.
Provide analysis for digital platforms including website traffic, web funnel metrics, and lead conversion metrics,partner with digital manager and digital agency to analyze and optimize paid search, seo and re-targeting campaigns using adobe adlens
The Vice President, Digital Marketing Consultant is responsible for providing support to select strategic lines of business at Comerica Bank via digital channels and tactics, primarily Website focused.
Work closely with business unit product marketers to define and create appropriate, timely deliverables for various targeted audiences including oems, tier 1s, and field sales. Analyze automotive market activity and mchp's performance in the market.