The Marketing Account Manager develops and maintains marketing programs for the assigned department. The Marketing Account Manager will act as a liaison between marketing and the assigned department(s) to accomplish goals and objectives.
Responsible for new product development, market development, marketing communications and product training to achieve global Equipment and Controlled Environment Services sales and marketing objectives.
Execute the process of email campaign deployment and focus on subscriber segmentation, execution of test sends, preparing the final subscriber lists, and scheduling the deployment within the marketing automation platform.
The chosen candidate will lead and join a team that is responsible for bringing marketing initiatives to life for the organization driving creative direction, messaging, execution and analytics, in efforts to position the organization as investment and business building resource to our strategic account partners and clients.
Leads marketing/communications strategy development for Medicare Advantage and Medicare Supplement product lines. Analyzes campaign results to determine best course of action. Identifies areas of improvement in team process, collateral, etc.
The Manager of Business Development, Sales and Marketing will play a key role in planning, developing and implementing all of the organizations business development, sales and marketing strategies, communications and activities.
Developing and executing custom client promotions that drive consumer traffic, provide customer databases, support events, client outreach, and acquisition. Overseeing all legal aspects of client promotions and ensure Spectrum Reach Cable Network restrictions are maintained. Also the team members partner with Divisional Events leads to create and execute Market and Region level events.
The Product Manager plans, organizes and manages an existing portfolio of products, and crafts new products from existing product designs, from competitive analysis and from knowledge of the industry; further, the PM manages and integrates new products and product changes throughout the company.
Develop messaging and differentiated product value propositions; create sales and marketing materials to support all stages of the sales cycle, including sales presentations, sell sheets, web content, etc.
Drive digital marketing technology roadmap to continue to invest in technologies to make the customer experience better, to enhance information gathering and personalized marketing, and to streamline marketing processes.
Providing solutions to complex business problems for area(s) of responsibility where analysis of situations requires an in depth knowledge of organizational objectives and demonstrates to work creatively and analytically (strong diagnostic skills).