The Product Manager plans, organizes and manages an existing portfolio of products, and crafts new products from existing product designs, from competitive analysis and from knowledge of the industry; further, the PM manages and integrates new products and product changes throughout the company.
Proactively gathers and reports important VOC on industry/application trends, distributor concerns, regulatory changes, competitive activity on the leading edge of market trends, competitor activity to help drive future initiatives and priorities, including product development and strategic marketing.
Define and manage the strategy, tactics and programs to create partner demand for Symantec solutions through the use of PR, Product & Channel Marketing, Advertising, Strategic Relationships, Direct, Event, Channel and Online Marketing.
The Channel Manager is responsible for securing maximum sales volume for company products with distribution partners within the territory to which assigned. Selling company products and services by interacting credibly with established and target prospective distributors.