Utilize industry research, competitive benchmarking, emerging trends, data/analytics, and voice of client insights to establish the digital product strategy/roadmap. Champion strategy to attain buy-in from stakeholders.
Define and manage the strategy, tactics and programs to create partner demand for Symantec solutions through the use of PR, Product & Channel Marketing, Advertising, Strategic Relationships, Direct, Event, Channel and Online Marketing.
The Product Manager plans, organizes and manages an existing portfolio of products, and crafts new products from existing product designs, from competitive analysis and from knowledge of the industry; further, the PM manages and integrates new products and product changes throughout the company.
Proactively gathers and reports important VOC on industry/application trends, distributor concerns, regulatory changes, competitive activity on the leading edge of market trends, competitor activity to help drive future initiatives and priorities, including product development and strategic marketing.
Monitor and report on competitive programs from leading competitive vendors; develop strong working relationships with Software Strategic Account Managers to drive sales campaigns with partners and to promote partners to the SAMs.