In this role, you will be developing a deep understanding of external market place and needs by utilizing strategic marketing tools, sales support and activation, understanding competitive marketplace and assisting in guiding product positioning.
In this role, you will manage, plan and execute forums, conferences, trade shows, banking center openings, sponsorships, and other misc. meetings. Execute event overflow projects as assigned from other markets in support of team.
In this role, you will assist in the development and implementation of all brand marketing programs, including but not limited to the creation and execution of advertising and marketing messaging; and media programs for designated business lines. Ensure that all brand messaging and related activity is executed in a timely, compliant and cost-effective manner, and that all such activity is aligned to the Comerica Promise.