Managing the processes that relate to upstream and downstream marketing activities for designated markets, offers, or products, including customer and vertical market research, segmentation, positioning, and pricing while remaining consistent with corporate policies, procedures and philosophies.
Sr. Product Marketing Manager will be responsible for providing competitive and marketing leadership to ensure the success of the Infrastructure Management portfolio and for executing against the marketing strategy and go-to-market plans.
Create the product and channel marketing strategy & plan including methods for market penetration, customer acquisition, and channel expansion; develop market positions, messages and marketing campaigns for target segments such as direct end customers, vertical industries, channel partners, etc.
This role will own the launch and support of multiple technical products. Youll act as the voice of the customer to continue to transform our marketing messages in ways that help our customers adapt to a quickly changing technology market.