Develop and lead marketing plans for new and existing product initiatives - Including setting goals and objectives, product messaging, designing and executing awareness, demand generation and sales enablement activities.
Managing the processes that relate to upstream and downstream marketing activities for designated markets, offers, or products, including customer and vertical market research, segmentation, positioning, and pricing while remaining consistent with corporate policies, procedures and philosophies.
This role will own the launch and support of multiple technical products. Youll act as the voice of the customer to continue to transform our marketing messages in ways that help our customers adapt to a quickly changing technology market.
Create the product and channel marketing strategy & plan including methods for market penetration, customer acquisition, and channel expansion; develop market positions, messages and marketing campaigns for target segments such as direct end customers, vertical industries, channel partners, etc.