In this role, the selected candidate will act as a strategic partner to the product team by driving product direction, packaging and pricing based on deep customer, product, competitor and market intelligence as well as knowledge of our unique value propositions and differentiators.
The Director, Product Marketing, will manage a direct and matrixed team whose responsibility will be facilitating the strategy, launch and penetration of products and services within our XFINITY Internet, Wi-Fi, Voice and Home Security lines of business.
In this role, you will be responsible for managing and directing the overall Marketing and Sales effort in a multi-system environment as it relates to the deployment of new products and enhancements in the Enterprise segment of Comcast Business. Ensures cross-functional alignment of Sales Leadership, Product teams, Sales and other stakeholders.
In this role, you will be responsible for
develop a global marketing strategy for the life science business in collaboration with Life Sciences management and consistent with corporate objectives. Devise and implement a tactical plan to achieve strategic objectives.
In this role, you will lead marketing team in core marketing activities surrounding: definition of target customers, respective needs and customer value - add considerations, market trends, competitive landscape, division and product value proposition.
In this role, the selected candidate will identify new markets and product opportunities, oversee the pricing strategy, and successfully manage all aspects of the go-to-market market process required to grow the company brand.
This position is responsible for developing and executing strategic business plans, marketing plans and innovation plans for Consumer Value Added Fresh Pork and Beef that is sold in Retail and Club Channels.
The Marketing Director will provide leadership to achieve brand awareness for the company and for each of its business units, while facilitating effective business development strategies and programs, greater affinity with existing clients, and stronger professional connections within the community.