Establish global and overall divisional pricing strategy, allowing for strong regional/localized pricing flexibility; pricing strategies to include considerations for all divisions/vertical market strategies and positions
Develop of the go to market strategy for the all Enterprise product areas including value propositions, messages, positioning statements and commercial insights. Identify product-specific applications and develop target customer user personas and profiles.
Develop and implement acquisition strategy and calendar outlining key campaigns and programs to support lead generation goals. Provide ongoing team updates on campaign components and implementation progress to plan.
Lead the brainstorm and ideation process, collaborate with research, interactive and product to obtain data and insights that shape a compelling story and create programs that win business, RFP response & pro-active active opportunities.
Participates with other senior managers to establish strategic plans and objectives. Plans and executes marketing strategies and programs based on a deep familiarity and understanding of the customer's products, markets and strategic goals.
Be responsible for a global footprint including locations in the US, UK and Canada. You can impact the business trajectory, revenue growth, market share, brand visibility, and customer acquisition and retention.
Leads, in conjunction with the Retail leadership team and COO, the development and execution of annual and seasonal business planning processes which facilitate the ability to develop and execute thoughtful, focused and disciplined marketing and communication plans in conjunction with the Merchant, Retail Operations, Resort and Corporate Marketing teams.
In this role, the selected candidate will
collaborate with product marketing and sales leadership to determine the optimal plan to maximize the success and ROI on key product launches in the marketplace. Lead the cross-functional launch process for product and service introductions and inline releases.