Create the product and channel marketing strategy & plan including methods for market penetration, customer acquisition, and channel expansion; develop market positions, messages and marketing campaigns for target segments such as direct end customers, vertical industries, channel partners, etc.
As our Enterprise Channel Executive, you will be responsible for developing and driving business for our growing enterprise test business through our distribution partners, manufacturing reps, and direct selling. This Channel Executive will be responsible for attainting quota for a large multi-state territory. The ideal candidate will be a hunter sales person with experience selling through partners, working with manufacturer reps, and selling infrastructure solutions (e.g. connectivity, cabling, test equipment) to enterprise customers.
Monitor and report on competitive programs from leading competitive vendors; develop strong working relationships with Software Strategic Account Managers to drive sales campaigns with partners and to promote partners to the SAMs.
Develop new strategic relationships and facilitate formal agreements with other indirect channel sources to augment existing pipeline. Sales Consultant will be responsible for familiarizing the new channel source with the Companys product offering, key sales team members and sales process.
Work with internal cross-functional teams to assist with partner implementation, order and billing support, and customer escalations; provide partners and customers with an outstanding level of responsiveness to all forms of communication.