The Brand Manager, Pass Holder Engagement is responsible for helping Vail Resorts strengthen its relationship with our season pass holders. This position will develop strategies to drive multi-year loyalty through a deep understanding of what the season pass holder desires, rewarding pass holder tenure, delivering targeted and personalized communication, and influencing pass holders to fully use their season pass.
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$100K to $118K -Boulder, CO
As the Senior Brand Manager you will be on point to lead all day-to-day aspects of the business. Responsibilities include leading and mentoring a team, lead role in developing Annual Operating Marketing Plan , have responsibility for the P&L, and play a critical role in developing the annual innovation pipeline.
In this role, you will be responsible to
assist in developing and executing annual marketing operating plans to include digital activation, grassroots sampling initiatives, advertising, shopper marketing, and market research and product development. Includes writing creative briefs and managing project timelines.