The Marketing Manager is a self-directed marketing professional who is responsible for developing strong long and short-term brand, marketing, promotional, new product development and merchandising strategies.
This person works closely with cross functional internal teams to help on the definition of new products ideas, development of the business case for new products, portfolio refreshment and initial technical customer support using their knowledge of customer application, market dynamics etc.
Drive the effort in defining new products with application & design teams, establish product road-maps consistent with customer needs, and select new products for development among numerous investment opportunities.
This is an exciting opportunity to join the Digital Solutions team & take a key role as APM & Business Incubation Marketing Manager as GE Transportation expands its capabilities and markets served in the digital transportation solutions space.
Responsible for the comprehensive product portfolio development, commercialization, and management for snow and ice control work truck products targeted to the municipal governmental market that include townships, cities, counties and state DOT customers.